Speaking in general terms, there’s a common misconception that men don’t like candles, let alone scented candles. Simply not true. Where this myth begins is the idea of a candle being feminine; men can feel a mild stigma, a pang of shame, around purchasing and enjoying a product that society has deemed to be feminine.
With that said, the amount of candle fans among men may surprise you. Men buy candles without shouting from the rooftops, and they burn candles that their partners have purchased.
What is the core feature most people look for in a candle? It’s the scent. Men love cologne. And on a deeper level, they know a nice smell says a lot about a guy. It confers allure, it conveys status, it distinguishes them from other men, the right smell makes a man feel masculine, and it generally just smells nice. In the same vein, men enjoy the ambiance, identity and status that comes with a nice smelling home.
In short, candles can be manly because scent can be masculine. Next time you hesitate to buy a candle for your man, go for it. Men love candles.
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